Coaching
Selling in a changing market
Selling in a changing market takes different skills from selling in a rising one: pricing advice sellers will act on, sharper campaigns, and negotiating when buyers have more choice.
Is the market changing?
In Cairns, yes. Asking prices are below their early-2026 peak, more homes are for sale, and homes are taking longer to sell.
- The three-month median price trend was 8% below its January 2026 peak of $770,000. (Spachus, Cairns Property Market, November 2026)
- Listings for sale rose to 1,506 in November 2026, from 1,437 a month earlier. (Spachus, Cairns Property Market, November 2026)
- Cairns properties took a median 57 days to sell in November 2026. (Spachus, Cairns Property Market, November 2026)
- The market slowed after the 12 May 2026 Federal Budget, but well-priced properties are selling faster. (The Buyers Co., Cairns real estate update, Q3 2026)
What skills do agents need now?
- Pricing conversations. Telling sellers early what the market will pay, backed by the comparables, so listings don’t go stale.
- Prospecting again. Rebuilding the listing pipeline when sellers stop calling.
- Sharper campaigns. Getting the marketing, inspections and follow-up right the first time, because buyers have more to choose from.
- Negotiation with fewer buyers. Holding a price, managing conditional offers, and knowing when auction suits.
- Your database. Past clients and appraisals are where listings come from when the market is quiet.
Why learn this from Tony?
Tony has sold Cairns property since 1989, through booms, downturns and flat years, and has built and run three RE/MAX offices. He still sells and auctions property every week at REMAX Powerhouse, so the methods he coaches are the ones he uses in this market.
Coming soon. Format and price for this coaching will be added here. For more information, call Tony on 0407 161 626.
Last updated 3 November 2026
Common questions
What changes for agents when the market slows?
Buyers have more choice, so homes priced too high sit longer and sellers need firmer advice on price. Campaigns run longer, negotiations get harder, and agents who relied on easy listings need to prospect again.
How do I book this coaching?
Program details are coming soon. For more information, call Tony on 0407 161 626.
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